Keynote – Jared Spool
At last someone who uses ’suck’ in a positive way!
To make our Web site work well, we must decide upon what content we will put there, design the content pages, determine how users will get to each page and then add develop those pages ensuring the link to the content page.
The old ‘rule’ that more than three clicks to navigate through a web site is not true (if it ever was)! If the homepage provides a link with trigger words the user uses, then the user will click on that link and follow it do the desired information or until the scent dies.
One more outstanding point – not all content is equal; each bit varies in importance from time to time.
More to come.
